MAILING Lists

Although there are many marketing options available today, direct mail is still one of the most effective mediums for reaching prospects and existing customers, making them aware of your product or service. The main types of lists available include:  business, consumer, and specialty.

Our list experts can help you find just the right list and will guide you every step of the way.

Define Your Target Audience

Having the best mail piece or best offer will not do you any good if you are mailing it to the wrong people. We will help you build the best list to reach your desired audience with hundreds of criteria to choose among thousands of different lists available on the market.

Business Lists

We have access to data on over 14 million U.S. businesses and an additional 10+ million worldwide. The type of information these lists provide includes contact name and title, company name, physical address, email address, phone number, industry/SIC Code, employee size, annual revenues, etc.

Select Business Prospects by:

• Geography
• Business Industry/SIC Code
• Job Title/Job Function
• Employee Size
• Annual Revenue
• and many more!

(Examples: magazine subscribers at business address, association members at business address, Doctors at office/hospital address, Owners of businesses with less than 25 employees)

Consumer Lists

Consumer Lists: contain the names and home addresses of people whose characteristics place them in your target market, or who have responded or made purchases that show they have a general or specific buying interest. You can dig deeper for more information, typically starting with location, age, income, gender, ethnicity and getting increasingly more detailed. We have access to demographic and behavior data on over 220 million Americans and can isolate behavior and marketing patterns for 110 million U.S. households.

Select Consumer Prospects by:

(Example: People with Bachelors Degrees with Household Incomes greater than $100,000 in Zip Code 80202. People with children age 4-17, who own a dog, who live in the St. Louis Metro Area, Homeowners with $50K+ Equity. Adults with Net Worth $1 million+ who like to play golf in Chicago Metro Area. Adults age 60+ who have Diabetes.)

Specialty Lists

These lists can come from a variety of sources such as:

• Subscriber Lists: Lists containing information on individuals who have subscribed to a publication, magazine or newsletter. (Examples: Wall Street Journal, Sports Illustrated, Denver Business Journal, Travel + Leisure Magazine, Golf Digest, Food & Wine Magazine, Civil Engineering News )
• Response Lists: Lists containing information on individuals who have responded to a direct marketing offer of some kind. (Examples: continuing education seekers, mail order buyers, free literature requesters, Internet opt-in programs)
• Association Membership Lists: Lists containing information on individuals who belong to an association. (Examples: American Marketing Association Members, Society for Human Resource Management, American Society of Manufacturing Engineers, American Cancer Society, Meeting Planners Association)
• Trade Show Attendees Lists: Lists containing information on individuals who have attended a trade show or conference.  (Examples: People who have attended Comdex, CareerTrack Seminar Attendees, Financial Seminar Attendees). Or, if you went to a trade show and only and only received the contact names and company names of attendees, we can match the records and provide full contact information including validated email addresses, job titles, and phone numbers so you can market to them directly. 
• Compiled Lists: Lists containing information on individuals through self-reported data, surveys, directories or public information. (Examples: People who are Golf Enthusiasts, Boat or RV Owners, List of Doctors or Nurses, Adults who enjoy the Performing Arts)
• "Social Connections": This is a very powerful tool where we can take your House List/Customer/Donor List and identify their relatives, associates/friends and neighbors to each person on your list. On average, we can identify 5 connections for each record supplied; up to 15 connections is the maximum matched per record. This is building your own unique list for mailing purposes. Many non-profits, travel companies, luxury retailers and catalogers have experienced great success with this program. Email addresses can also be appended to the matched connections.

Most Popular Lists